How Businesses can Enhance their Marketing Strategy with Drone Videography

Gone are the days when drones were used as military tech devices for surveillance purposes only. Drones now produce videos that are not only cutting production costs significantly, but are bringing forth cinematographic masterpieces as well.

Since now is the time in which superior content is ruling the minds of consumers’, smart marketers are adopting every possible source to drive higher business engagement. Today’s consumers demand high quality content in any sector and this is only going to get increasingly competitive in the future. Your company needs a clear, direct and exact, content strategy to stay relevant in the future.

Drone videography is a relatively new but increasingly popular method to compose business videos. They are not only used to get a head start while competing through their marketing campaign, but they are being used to capture captivating angles that keep the target audience immersed in breathtaking views and scenery.

Here are some ways to utilize drones to create impeccable visual content for your business’ upcoming marketing strategy.

The Reveal – Add some Drama to your footage

The basic idea of the reveal is to start with a close up of an object or area and then zoom out gradually to bring in view the whole object or building that is the major part of the campaign. This allows videographers to beautifully expose the surroundings of the object the business wants to promote. Moreover, this can also be done the other way around; from starting with the farthest point to closing into the object of attention.

This allows businesses to promote a new perspective that would not have been possible with conventional videography. This again goes back to the concept of having a higher quality, more polished content to promote your business or service is crucial in today’s world and deep in to the foreseeable future.

Drone Videography provides the Birdlike View

Initially, drones were used to capture a birds-eye view of a community for safety and monitoring purposes. They were a source of information for current situations that required immediate attention. At the moment, marketers are greatly benefiting from this unmanned equipment.

They are being utilized to capture compelling shots from approx 400 ft above ground. This strategy is ideal for those business videos that are aiming for a better understanding of their business. For instance, a recent survey shows that homes that were demonstrated via drone videography sold 68% faster as compared to conventional videography.

Highlighting Events

No matter what the event might be – a wedding or engagement announcement, conference, concert or festival, a tourism event, or launch event – it can get quite challenging, having to run in every direction to catch the perfect moments and seize them forever. Apart from reducing the manpower that is needed to cover such events, drones are a perfect medium for individuals to cover the event from exceptional angles, singlehandedly even.

They even make those tedious group shots enjoyable for all, because with drones, the videographer only has to hover over the group for the perfect shot that will be cherished for years to come. As long as the footage is captured on the highest available quality it will be very usable in the future for a variety of applications.

Drone Services for Real Estate Professionals

In today’s world, drone footage is must have to sell residential or commercial real estate.Get that unique shot to help you sell the dream of that high end listing. Nothing sells the location like a shot from the sky. Capturing unique footage from not just the listing property, but the surrounding neighborhood and landscape gives that instant need to buy feeling for your clients.

In conclusion, drone videography is an excellent opportunity for a business to candidly experiment with the creativity in their marketing campaigns. Indeed, the technology can be a little intimidating for businesses to adopt at first, but the ones who have passed this phase are doing wonders with their marketing campaigns.

With the right people to operate the device, and the right concept, drone videography has the potential to yield significant gains for businesses.Get started by Requesting a Quote