How to Promote a Tourist Attraction with Aerial Footage

The tourism industry has always been quick to adopt new technologies and drones are no exception. Since drone cameras offer affordable and innovative aerial views of popular tourist attractions, it is easy to see how drones are revolutionizing the tourism industry.

While some of us believe that tourism companies have recently begum utilizing the technology to promote destinations and attractions, marketers and businesses have been promoting tourism through hi-tech drones for quite some time. The aerial videography trend picked up pace when multiple companies began experimenting with drone photography in 2015.

From wedding photography to filmmaking, many industries have benefitted from stunning aerial photos and videos to promote their products and services.

The best part about promoting tourism through drone photography is that the method is not just great for promoting a beach resort or a destination, you can also capture unique views of some of the most popular tourist attractions in your city to attract tourists from all over the world.

Drones are cost effective and efficient

Before drone cameras were launched and took the tourism industry by storm, companies and businesses relied on helicopters to film aerial footage. Not only was it expensive, but photographers had limited angles to capture captivating shots. Moreover, in many states, local laws prohibited the use of helicopters for shooting important venues and events.

Moreover, helicopter pilots could not fly close to the ground to capture close-ups and footage of people and ground objects. Drone photography allows today’s tourism companies to give a bird’s eye view of some of the most popular tourist destinations. Most tech-savvy tourism companies have already produced engaging advertising campaigns by recording landscapes and locations with drone technology.

Adding a Unique, Professional Perspective

Photographers can capture sharp angles, detailed close-ups and 360 degree views of famous destinations to stitch all clips together to create an impressive video. Another popular way of promoting a venue or a famous building is to create a virtual tour. This tour gives a first-hand experience to tourists, before they visit a place.

Virtual tours give vacation-seekers a chance to get a glimpse of various tourist destinations without even leaving their home. The tourism industry is using drone technologies to produce breathtaking videos of tourist attractions including:

• Golf courses
• Monuments and towers
• Amusement parks
• Paragliding and parachute adventures
• Yachts and river rafting adventures

Things you need for Tourism Drone Photography

You need to get hold of professional equipment to shoot stunning aerial footage and photographs.

• One Quadcopter or Hexacopter which is engineered to capture stable 4K footage and has a minimum flight time of 25 minutes
• Extra storage devices and batteries
• Handheld Gimbal to capture ground footage
• A computer that can edit 4K videos, without any speed or performance issues
• Software for adding post-production effects

Bottom Line

No matter how you intend to use your drone camera, you must get familiar with the laws regarding drone use to avoid fines. Some tourist destinations are strictly no fly zones. Be careful of height restrictions and seek permission before flying drones in certain areas. Ignorance of the law is not an excuse as authorities are less forgiving with companies and businesses.