Improve your Video Marketing Campaign ROI with Drone Footage

Marketers are always on the lookout for newer marketing trends to create engaging campaigns. While aerial photography is nothing unheard of, drone videography is an exciting trend that has emerged in the industry in recent years.

Reflecting on Apple’s recent purchase of three large VR companies and Facebook’s $2 billion dollar acquisition of Oculus in 2014, it is hard to overlook the true potential of camera drones and drone photography.

Drone footage is a great way to produce captivating and engaging marketing campaigns, regardless of the type of videos you need to create. The beauty of this technology lies in the fact that all kinds of brands and businesses can benefit from high-tech camera drones and innovative features. Every year, we witness the launch of a new video camera that introduces more and better features.

Give your content a professional look

From cooking tutorials to documentary style movies and first-person experiences, drone footage can turn any boring video into a work of art. For instance, if you want to promote a real estate company, you can shoot a few awesome drone videos to portray your best properties. In that way, you can provide an immersive view with which conventional video can’t compare.

Let’s explore a few of the ways companies and marketers can benefit from drone footage.

• Drone footage can create an engaging story about an athlete. Shooting a sporting event from above can give a more holistic view of their performance. Footwear and apparel brands that endorse seasoned athletes can use drone footage to shoot quality ads.
• Clothing retailers can capture crowds of fans coming out of their annual sale.
• Outdoor gear companies can choose drone videography to capture hikers and skiers in action.
• Fitness trainers can give a glimpse of their exercise routines by using drones to capture positions from unique angles.
• Real estate agents get aerial footage of regions where they conduct business to give potential buyers an overview of a location.

Plan your shooting location

Drones are typically used for covering outdoor as well as indoor events and conferences. Before companies and brands can think about using drone equipment, it is important to know that only a seasoned drone pilot can shoot the best aerial videography.

Whether you are launching a new product or covering an event, you have to hire a professional for capturing flawless drone footage. The pilot’s skills to manipulate and fly the drone camera can help your marketing team create something that’s never been experienced before.

If you are creating a brand story, make sure you prepare your storyboard before you begin filming. Some marketers automatically assume that all errors are easily fixed in the post-production process. But sometimes it’s just impossible to fix the contrast or brightness of an image or footage. It’s also difficult to isolate a single person’s voice.

Final Thoughts

Drone videography is an effective way to improve any marketing campaign. Some companies find the technology a little intimidating to use, but once you work with professionals who have the skills and expertise to shoot your subjects from unique angles, you can make the most out of your marketing videos.