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Drone footage for marketing

We all know that drones originally surfaced to serve military purposes. But since their launch in the mainstream market, drones have been used in various other industries, businesses, and private ventures. From wedding coverage to rescue missions and real estate marketing, camera drones are everywhere and the footage is being used to boost business across the world.

Just remember to follow the rules and regulations pertaining to drone cameras in your local area. Here are 5 industries that are benefitting from drones.

Drone construction photography at sunrise Los Angeles
Drone construction photography

Construction and Land Development

UAV’s or Unmanned Aerial Vehicles are rapidly replacing standard land-surveillance methods. In fact, drones are growing in popularity so rapidly that the term ‘bird’s eye view’ is now commonly referred to as ‘drone’s eye view.’ Drones are popular in the construction industry because the revolutionary accessory reduces both time and labor to produce accurate surveys.

Using drone cameras eliminates any human errors as they capture all essential data in less time, but more detail. Construction engineers use drones to map and plan construction projects by getting an orbital view of the entire site. Roofing company owners are using drones as well to safely inspect both commercial and residential roofs for signs of wear and tear.

aerial video marketing los angeles
Create aerial photo

Entertainment and Media

We all see drones hovering above us when we are attending an outdoor event. Whether it’s a concert, book-launch or any other even, drones get clear footage and efficiently cover large areas without succumbing to any turbulence.

Drones are now widely used for news and entertainment purposes as they fill in the gap between ground work and aerial shots. Drones can fly anywhere between 15 and 90 meters and that’s the reason drone videographers get a unique perspective of a music event to capture the true essence of every performance.

Hi-tech and innovative camera drones allow videographers to capture stunning stills and excellent videos to cover the highlights of all major outdoor (and sometimes indoor) events.

Cinematic underpass scene in Los Angeles, CA
Cinematic scene in Los Angeles, CA

Filmmaking and Cinematography

Filmmakers prefer using less expensive, but high-quality drone cameras to shoot versatile shots. Being affordable filmmaking equipment, drones are the best alternatives to dollies, jibs and, sometimes, even helicopters.

Hollywood filmmakers are still waiting for a go-ahead from the U.S government authorities to make drones legal for shooting aerial videos. However, most filmmakers are already using this hi-tech technology to shoot at closer angles and capture better aerial action shots.

Real estate aerial photography
Real estate aerial photography

Real Estate Industry

The real estate industry can greatly benefit from the advanced features in drone cameras. Not only can drones shoot virtual tours of properties, these innovative photography tools can capture stills from unique angles as well. This includes filming and showing off the surrounding areas and neighborhood.

For that reason, real estate companies are promoting their business better with low altitude video footage to attract both buyers and sellers.

Engagement photo aerial shoot
Engagement photo aerial shoot

Weddings and Engagement Parties

Drones continue to transform conventional wedding videography. Imagine covering a destination wedding from hundreds of feet above to capture all precious moments and cover every inch of the venue.

The best part is that you can also use drones for an indoor wedding event. An on-ground operator can see a live preview of the camera feed, so you can customize your footage while it is being shot.

Add some cinematic movements and post production effects to your wedding footage and you get beautiful videos and photos to cherish for the rest of your life. Be aware that depending on the location of your wedding or party you may need to pull a filming permit. Always check the local laws before flying to avoid headaches and possible fines.

Los Angeles, CA drone photo
Los Angeles, CA drone photo

Insurance Providers and Inspection

Like any other industry, drones are playing an essential role in the insurance sector. Insurance providers have faced a major challenge in collecting data associated with property damage for many years now. They feel that when a disaster strikes, they often have to send their valuation staff to a dangerous territory, which makes the disaster valuation riskier. Routine inspection provides insurance for the provider and the asset holder.

As drones evolve with time, so will the procedures in many different industries, including the insurance sector. Drones with a combination of technologies including HD cameras and voice recorders have started to define the future of the insurance industry. Companies that are first movers in adopting these robots can gain a competitive advantage over their peers.

Final Thoughts

Drones are like unmanned helicopters which are capable of capturing beautiful aerial photos and videos. The future looks promising for drones and we are sure to witness several other industries embracing this technology.

So what exactly does drone real estate photography entail? It an act of capturing high-resolution pictures and videos from portable air devices, more commonly known as drones. Drone photography provides more freedom to photographers and videographers to capture objects from such angles that would not have been possible otherwise.

Drone footage is impressive

Numerous studies have proven that consumers are more likely to engage in drone photography. The rapid innovation in technology is directly affecting business landscapes in general. Be it real estate or any other industry for that matter, the significant role of technology in consumers’ lives is bringing a significant impact on businesses as well.

Now is the time when approx. 86% of homebuyers prefer to watch videos when short listing sites to use. There are plenty of benefits of using drone photography for real estate businesses and some of them are as follows:
Los Angeles drone real estate photography
Los Angeles, CA

Modern Content and Price tag

With aerial photography your listing will stand out from the crowd with the best look possible. You can easily show off the surrounding landscape and neighborhood. Don’t let your listings get stale. Drone footage gives the listing a modern touch that can’t be replicated with traditional methods. Your potential clients will instantly receive a perception of style and luxury helping increase your listing price. Every product can benefit from better packaging and marketing and real estate is no exception.

Adaptable for Multiple Platforms

Be it print media or digital media, your content can reach your target audience through any medium you like. Even though engaging content on social media, sites such as Facebook, Twitter, Instagram and so on, is 3 times more likely to be shared, but print media, such as newspapers, digital brochures, flyers, and so on, have proven to be an effective medium of influencing the audience as well. If you are on the construction and development side of things, aerial footage is a must for your investors and potential clients.

Thoroughly Captivates the Viewer

There is no doubt that drone technology generates the most compelling images as compared to any other technology. With the addition to GPS feature, the user can be at ease when tracking down the locations of sites to be captured.Moreover, no matter how big the homes and backyards are with the capacity to take shots from 400 ft above the ground, businesses can enjoy impeccable angles of their property.
Drone Photo of Los Angeles skyline
Drone Photo of Los Angeles skyline

Cost Effective

Previously individuals would go through the ordeal of hiring helicopters, and then pilots to fly professional photographers around the vicinity to take the desired photographs. That will result in significant expenditure and inconvenience for individuals and photographers.

Fortunately, drone photography has significantly simplified the whole process, making it considerably more reasonable at the same time. Over the years aerial photography has proven to be much more budget friendly as compared to old school photography.

Competitive Edge

First come first serve rule is particularly true with respect to business strategies. Since drone photography is still relatively new, real estate businesses that have, and will adopt this as a marketing strategy are more likely to realize greater benefits from it, as compared to businesses that will eventually follow this trend later on. The use of drone photography will not only attract more customers, but it is bound to generate more business opportunities as well.

In short, aerial photography generates numerous benefits, especially for the real estate industry. They have the potential to capture any angle that business owners would like to highlight in their property campaigns, and the convenience to take place as per the individual’s discretion. Nowadays drone photography is gaining popularity in diverse areas and for good reasons that we have explained above.
Los Angeles, CA
Los Angeles, CA